My Digital Business 1 Page Business Plan
Overview
My Digital Business has a clear business objective to develop, produce, promote and distribute Digital business integration services within the Cairns region. These services have been fine tuned over 15 months with a core focus on addressing the key customer problem of seeing the value of our services and the associated opportunities for continued growth both in terms of clientele and revenue.
The Business Objectives
As a key component of our growth strategy, we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow revenue and repeat clientele. Rapid revenue growth is considered the most critical and measurable business goal. At this stage of our development, we consider this to be more important than profitability growth, although both are important long term objectives.
The Customer
My Digital Business has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as initial monetary outlay. This is a critical issue for our selected target market of Small to medium business.
The Value Proposition
My Digital Business is uniquely positioned to deliver value to Small to Medium Business. "My Digital Business will help your business innovate grow evolve." In order to be deliver on this value proposition, we excel ourselves on assisting small business see the possibilities of technology and how they can help you work smarter not harder. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of national competitors within the Digital Business Integration market. We consider our key competitors to be companies that focus on large companies and don't have a niche for the small to medium market. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with These larger companies by providing our clients with Personalised service, Competitive pricing and Outstanding referral partners to ensure that we are all on the same page to ensure that your business grows because without yours ours doesn't exist.
Key Strategies
Over the next 6 months, our focus will be to Business Networking. This task will be undertaken in the context of our broader strategy to Become a premier business solutions provider in Cairns. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Double digit referrals from BNI, Hosting a series of business morning teas as well as Training SMB to work smarter not harder.
About this document
Digital business integration Business Plan
This document was created by David of My Digital Business using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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