Udara Bersih 1 Page Business Plan
Overview
Udara Bersih has a clear business objective to develop, produce, promote and distribute Clean and Healthy Air products and services. These products and services have been developed over 3 months with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
As a key component of our growth strategy, we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Udara Bersih has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as To fill the needs of empty tanks during day dives. This is a critical issue for our selected target market of Dive center and hospitals.
The Value Proposition
Udara Bersih is uniquely positioned to deliver value to Dive center and hospitals. "Udara Bersih will Readiness supply, distribute faster and ensure the air quality." In order to be deliver on this value proposition, we Using the boat to distribute around the island. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Clean and Healthy Air market. We consider our key competitors to be: A large dive center with complete air refill installations in place . Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with A large dive center with complete air refill installations in place by We can provide limitless air tanks within 30 minutes in the area of 10km.
Key Strategies
Over the next 6 months, our focus will be to To be the largest air distribution for all dive center . This task will be undertaken in the context of our broader strategy to To be the main air distribution for 80% dive center in Lombok. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Enhance the air refill system in place obtain 10 dive center to use our services obtain 3 hospitals to use our services
About this document
Clean and Healthy Air Business Plan
This document was created by Dean of Udara Bersih using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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