Stunners international 1 Page Business Plan
Overview
Stunners international has a clear business objective to develop, produce, promote and distribute Authentic clothes and shoes products. These products have been developed over 1 year with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
As a key component of our growth strategy, we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow revenue. Rapid revenue growth is considered the most critical and measurable business goal. At this stage of our development, we consider this to be more important than profitability growth, although both are important long term objectives.
The Customer
Stunners international has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as availability in sizing. This is a critical issue for our selected target market of everyone.
The Value Proposition
Stunners international is uniquely positioned to deliver value to everyone. "Stunners international will carry authentic products in every brand with regular sizing at a fraction of a cost from other retailers." In order to deliver on this value proposition, we because of our versatility, this capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Authentic clothes and shoes market. We consider our key competitors to be: Cache's Phats international and Inexcess. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Cache's Phats international and Inexcess because of our inexpensive prices for the same products the competitors are offering and olso a greater variety of products
Key Strategies
Over the next 6 months, our focus will be to purchase good quality products at a more profitable price. This task will be undertaken in the context of our broader strategy to of variety and bulk buying. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: to Obtain more customers
Remain inexpensive while offering a wide variety of authentic products
Open at least 3 branches as to become more easily accessible to our customers
About this document
Authentic clothes and shoes Business Plan
This document was created by Natasha of Stunners international using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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