Shelley-Bennett Transport and Logistics 1 Page Business Plan
Overview
Shelley-Bennett Transport and Logistics has a clear business objective to provide fast and efficient express delivery for businesses/companies. These services have been developed over 9 months with a core focus on addressing the key customer problems and associated opportunities.
The Business Objectives
As a key component of our growth strategy, we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Shelley-Bennett Transport and Logistics has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as The need for efficient delivery of stock. This is a critical issue for our selected target market of businesses/companies that require express delivery of stock.
The Value Proposition
Shelley-Bennett Transport and Logistics is uniquely positioned to deliver value to businesses that can have their products delivered. "Shelley-Bennett Transport and Logistics will Provide fast and efficient express delivery for our customers within 2 hours." In order to be deliver on this value proposition, we offer our strong knowledge of Brisbane and our experience in delivering goods within 2 hours. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Deliver products for businesses/companies. We consider our key competitors to be: Jet couriers and star track. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Jet couriers, star track by Faster and more efficient delivery.
Key Strategies
Over the next 6 months, our focus will be to conduct Business to business proposals. This task will be undertaken in the context of our broader strategy to expand client base. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Increased customer base Increased profits and income Increased financial stability.
About this document
Deliver products for businesses/companies Business Plan
This document was created by Haydn of Shelley-Bennett Transport and Logistics using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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