WineDirect-China 1 Page Business Plan
Overview
WineDirect-China has a clear business objective to develop, produce, promote and distribute wine products and services. These products and services have been developed over 9 months with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
As a key component of our growth strategy, we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
WineDirect-China has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Wine culture. This is a critical issue for our selected target market of Urban elite & middle class.
The Value Proposition
WineDirect-China is uniquely positioned to deliver value to Urban elite & middle class. "WineDirect-China will Enjoy wine pleasant, value and peace of mind." In order to be deliver on this value proposition, we A rich yet detailed understanding to the wine market and its ecology. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the wine market. We consider our key competitors to be: JD.com, Torres. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with JD.com, Torres by We own the knowledge and more than their combined strengths.
Key Strategies
Over the next 6 months, our focus will be to acquire and build new customer base. This task will be undertaken in the context of our broader strategy to Setup the 1st experience center. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: build 1st experience center Reach 10,000th customer Establish our brand
About this document
wine Business Plan
This document was created by Eddie of WineDirect-China using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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