Sydney Restaurants 1 Page Business Plan
Overview
Sydney Restaurants has a clear business objective to promote Online restaurant guide services. These services have been developed over 8 years with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
As a key component of our growth strategy, we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Sydney Restaurants has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Suggest a restaurant and receive a $100 dining voucher. This is a critical issue for our selected target market of Frequent diners.
The Value Proposition
Sydney Restaurants is uniquely positioned to deliver value to Frequent diners. "Sydney Restaurants will provide restaurants on a platter, easy to use, it's colourful, quick and easy to find." In order to be deliver on this value proposition, we We are the best in the business. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Online restaurant guide market. We consider our key competitors to be: Best restaurants, your restaurant, menu log. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Best restaurants, your restaurant, menu log by We are unique, we only promote restaurants and great food, where others include resorts and othe lifestyle products.
Key Strategies
Over the next 6 months, our focus will be to Appoint a social media executive together with a telemarketer to stimulate the market to let restaurateurs that our website can help their business grow. This task will be undertaken in the context of our broader strategy to Having got the word out in the market place our next goal is to arrange a booking facility and also work on special meal deals. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Obtain 15000 listed restaurants Obtain better returns Be a household name
About this document
Online restaurant guide Business Plan
This document was created by Robert of Sydney Restaurants using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
Plan your next project at http://www.chartgantt.com for the best excel gantt charts.
No comments:
Post a Comment