Brigaderia 1 Page Business Plan
Overview
Brigaderia has a clear business objective to develop, produce, promote and distribute Tasty brigadeiros products. These products have been developed over 1 month with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
As a key component of our growth strategy, we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to launch a new product. Whilst our existing products have been useful for testing the customer problem, new products are required to fully capitalise on our business potential. Our growth path is clearly oriented around the addition of new products, the development of these new products and the subsequent marketing of these. It is understood that costs will be associated with product development and marketing and these have been allowed for in our budget.
The Customer
Brigaderia has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Irish people need to discover new things/ flavours. This is a critical issue for our selected target market of High society from ireland.
The Value Proposition
Brigaderia is uniquely positioned to deliver value to High society from ireland. "Brigaderia will Provide the best sweety experience." In order to be deliver on this value proposition, we Our brigadeiros have the best ingredients of the world. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Tasty brigadeiros market. We consider our key competitors to be: The kitchen BBQ
< br />Sweet Brazil. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with The kitchen BBQ
< br />Sweet Brazil by Different flavours and you can buy at store without pre order.
Key Strategies
Over the next 6 months, our focus will be to Introduce the best brigadeiros for Irish people. This task will be undertaken in the context of our broader strategy to Expand for all of countries in europe. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Launch new product Put on fresh market Gift
About this document
Tasty brigadeiros Business Plan
This document was created by Luciana of Brigaderia using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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