Blue Ridge Auto Repair 1 Page Business Plan
Overview
Blue Ridge Auto Repair has a clear business objective to develop, produce, promote and distribute Auto repair services. These services have been developed over 20 years with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
As a key component of our growth strategy, we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Blue Ridge Auto Repair has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as High quality auto repair. This is a critical issue for our selected target market of Anyone who owns a vehicle in the Shenandoah valley.
The Value Proposition
Blue Ridge Auto Repair is uniquely positioned to deliver value to Anyone who owns a vehicle in the Shenandoah valley. "Blue Ridge Auto Repair will Provides a high quality service." In order to be deliver on this value proposition, we We provide our service at a fraction of most competitors. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Auto repair market. We consider our key competitors to be: All mechanic shops in rocking ham county. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with All mechanic shops in rocking ham county by Great customer service, honesty, etc.
Key Strategies
Over the next 6 months, our focus will be to Create a marketing strategy. This task will be undertaken in the context of our broader strategy to Expand business. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Start business Obtain 100 customers Expand business
About this document
Auto repair Business Plan
This document was created by Mike of Blue Ridge Auto Repair using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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