Urban Prairieopolis 1 Page Business Plan
Overview
Urban Prairieopolis has a clear business objective to produce Original and custom women's wear apparel/Styling and Consultation for interiors products and services. These products and services have been developed over 2 yrs with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
As a key component of our growth strategy, we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Urban Prairieopolis has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Affordable custom apparel and interior design services for customers intimidated by the notion of hiring a "designer.". This is a critical issue for our selected target market of Professional women 35+ & single men.
The Value Proposition
Urban Prairieopolis is uniquely positioned to deliver value to Professional women 35+ & single men. "Urban Prairieopolis will To learn your style & provide designs that affordable reflect that style." In order to be deliver on this value proposition, we My focus is about demystifying the process of working with a designer.. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Original and custom women's wear apparel/Styling and Consultation for interiors market. We consider our key competitors to be: Lane Bryant, some plus-sized designers. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Lane Bryant, some plus-sized designers by I am focused on making you feel comfortable, and understanding who the customer is. I'm looking for the person who is intimidated by the idea of a "designer.".
Key Strategies
Over the next 6 months, our focus will be to Promote and sell services online and consignment. This task will be undertaken in the context of our broader strategy to Show the collection in a major fashion show. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Web site launch Création of 1st samples Création of 1st furniture pieces
About this document
Original and custom women's wear apparel/Styling and Consultation for interiors Business Plan
This document was created by Christopher of Urban Prairieopolis using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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