North End Strength and conditioning LLC. 1 Page Business Plan
Overview
North End Strength and conditioning LLC. has a clear business objective to provide Crossfit and Personal Training services. These services have been developed over 2 years with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
North End Strength and conditioning LLC. has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as most people desire to be more fit and healthy as a lifestyle not just as a hobby.. This is a critical issue for our selected target market of crossfit enthusiasts.
The Value Proposition
North End Strength and conditioning LLC. is uniquely positioned to deliver value to crossfit enthusiasts. "North End Strength and conditioning LLC. will meet people at their present level of fitness and give them instruction and the tools to make themselves better overall.." In order to deliver on this value proposition, we have dedicated several years to training ourselves as well as others. We have a great amount of zeal towards crossfit and general physical preparedness. Our desire and passion for what we do makes us stand out amongst other companies that only view fitness as one dimensional and see clients as dollar signs. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Crossfit and Personal Training market. We consider our key competitors to be: Crossfit Takeover, Crossfit Rife and Crossfit Unrivaled. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Crossfit Takeover, Crossfit Rife, Crossfit Unrivaled by having a love and desire for crossfit and a passion for seeing others progress and exceed their personal limitations.
Key Strategies
Over the next 6 months our focus will be to stay aggressive at getting our name out to the public by participating in local crossfit events, charitable events and advertising. This task will be undertaken in the context of our broader strategy to expand our member base. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Obtain over 100 members, to make positive revenue and in the future expand our location.
About this document
Crossfit and Personal Training Business Plan
This document was created by Darius of North End Strength and conditioning LLC. using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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