Emikacraft 1 Page Business Plan
Overview
Emikacraft has a clear business objective to distribute Craft, party and electronic supplies products. These products have been developed over 1 month with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Emikacraft has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as New business. This is a critical issue for our selected target market of Crafters and electronic junkies.
The Value Proposition
Emikacraft is uniquely positioned to deliver value to Crafters and electronic junkies. "Emikacraft will Qualty craft, party and electronic supplies at reasonable prizes." In order to be deliver on this value proposition, we We uses wholesale suppliers. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Craft, party and electronic supplies market. We consider our key competitors to be: Scroffy's, Iparty, Kloppers. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Scroffy's, Iparty, Kloppers by Buy products at discounted prizes.
Key Strategies
Over the next 6 months our focus will be to Marketing via facebook, word of mouth and the website. This task will be undertaken in the context of our broader strategy to New business lines. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Obtain 50 customers Effectively marketing the business Stockholding
About this document
Craft, party and electronic supplies Business Plan
This document was created by Suné of Emikacraft using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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