ISM 1 Page Business Plan
ISM has a clear business objective to develop and promote the safest cost effective security services. These services are in development with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow revenue while keeping the safest guarantee for the client. Safe cost effective guarantee is considered the most critical and measurable business goal. At this stage of our development, we consider this to be more important than profitability growth & revenue growth, although both are important long term objectives.
ISM has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as to feel safe and secure. This is a critical issue for our selected target market of Commercial buildings, pubs, restaurants , business parties & casinos.
The Value Proposition
ISM is uniquely positioned to deliver value to all client groups. "ISM will provide a cost effective safe and secure security service." In order to be deliver on this value proposition, ISM proudly stick by the unique services provided with the safest cost effective services, leaving the client with 100% guarantee and satisfaction. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
We have a number of competitors within the Security market. We consider our key competitors to be: Guarding UK Security and Templewood Security. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Guarding UK Security, Templewood Security and many others by using a cost effective solution to a safer understanding in security.
Over the next 18 months our focus will be to hire staff. This task will be undertaken in the context of our broader strategy to expand the company. These strategies are a tactical implementation of our overall business goal as outlined above.
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Finding the right clientele for the company, growing the company while keeping a 100% safety guarantee for our clients.
About this document
Security Business Plan
This document was created by Tate of ISM using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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