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Sunday, May 29, 2016

3 Tales Artisanal Ales 1 Page Business Plan

Farmhouse ales Business Plan

3 Tales Artisanal Ales 1 Page Business Plan


3 Tales Artisanal Ales has a clear business objective to develop, produce, promote and distribute Farmhouse ales products and services. These products and services have been developed over 1 month with a core focus on addressing the key customer problem and associated opportunities.

The Business Objectives

When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.

The Customer

3 Tales Artisanal Ales has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as To break what people perceive as what beer should taste like.. This is a critical issue for our selected target market of Craft beer market place.

The Value Proposition

3 Tales Artisanal Ales is uniquely positioned to deliver value to Craft beer market place. "3 Tales Artisanal Ales will Provide an experience that people can explore flavors of complexity and artistry through beer.." In order to be deliver on this value proposition, we With the right packaging and labeling with higher price point so people know they purchasing a product of high quality. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.


We have a number of competitors within the Farmhouse ales market. We consider our key competitors to be: Cloudwater, brewdog, wiper and true, jolly pumpkin. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Cloudwater, brewdog, wiper and true, jolly pumpkin by A unique approach and different methods to brewing that make a different tasting product..

Key Strategies

Over the next 6 months our focus will be to Develop craft beers that are currently untapped in the UK market place. . This task will be undertaken in the context of our broader strategy to Keep steady and build and maintain a spot in the market place.. These strategies are a tactical implementation of our overall business goal as outlined above.


Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Using unique plants to bring about different flavors Mixed fermentation Use of a cool ship

About this document
Farmhouse ales Business Plan
This document was created by Dan of 3 Tales Artisanal Ales using the 5 minute Busine
ss Plan App. This technology and approach is powered by HyperQuestions.

Plan your next project at http://www.chartgantt.com for the best excel gantt charts.


1 comment:

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