Very Vapor 1 Page Business Plan
Very Vapor has a clear business objective to distribute Electronic Cigarette products. These products have been developed over several years with a core focus on addressing smokers and providing a safe and fun way to quit.
The Business Objectives
As a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow revenue. Rapid revenue growth is considered the most critical and measurable business goal. At this stage of our development, we consider this to be more important than profitability growth, although both are important long term objectives.
Very Vapor has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problems as the desire to quit smoking, to stop spending money on inferior products, or wanting to test devices and liquids before purchasing. This is a critical issue for our selected target market of Smokers looking to quit, or currently active e-cig users.
The Value Proposition
Very Vapor is uniquely positioned to deliver value to smokers looking to quit and active e-cig users. Very Vapor will Create a solution for e-cigarette users in New York needing to purchase products and accessories, and offer current smokers a fun, easy, affordable and effective way to quit. Our location in New York currently has no competitors. Our unique lounge will allow customers a comfortable place to learn about and try products. Our informed staff can answer any and all questions about the products. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
We have a number of competitors within the Electronic Cigarette Shop market. We consider our key competitors to be: Online Stores, Retail locations in California and other states, and disposable e-cigs sold at corner stores. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with online Stores, retail locations in other states, and disposable products. By opening a brick and mortar location in New York, we allow our customers to learn about and try products before buying.
Over the next 6 months our focus will be to open a brick and mortar store to the public. This task will be undertaken in the context of our broader strategy to open multiple locations and become the number 1 e-cig retailer in the New York area. These strategies are a tactical implementation of our overall business goal as outlined above.
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Open our first Store, Develop a custom e-liquid line, and then open more locations.
About this document
Electronic Cigarette Shop Business Plan
This document was created by Aaron of Very Vapor using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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