Mac cosmetics 1 Page Business Plan
Mac cosmetics has a clear business objective to promote Make-up products and services. These products and services have been developed over 30 years with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow revenue. Rapid revenue growth is considered the most critical and measurable business goal. At this stage of our development, we consider this to be more important than profitability growth, although both are important long term objectives.
Mac cosmetics has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as The need for professional makeup. This is a critical issue for our selected target market of High school students.
The Value Proposition
Mac cosmetics is uniquely positioned to deliver value to High school students. "Mac cosmetics will Quick trendy polished makeup." In order to be deliver on this value proposition, we We are the makeup aurhority. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
We have a number of competitors within the Make-up market. We consider our key competitors to be: Sephora. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Sephora by Up to date trend makeup.
Over the next 6 months our focus will be to Build successful events to create revenue. This task will be undertaken in the context of our broader strategy to Plan after hours events . These strategies are a tactical implementation of our overall business goal as outlined above.
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Obtain 100 customers Return for future events Build client profiles
About this document
Make-up Business Plan
This document was created by Allison Nolan of Mac cosmetics using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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