Mothers With Attitude 1 Page Business Plan
Overview
Mothers With Attitude has a clear business objective to develop, produce, promote and distribute Bespoke Poetry, Personalised prints and gifts, courses for new mums products and services. These products and services have been developed over 2 months with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow revenue. Rapid revenue growth is considered the most critical and measurable business goal. At this stage of our development, we consider this to be more important than profitability growth, although both are important long term objectives.
The Customer
Mothers With Attitude has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as defining our products as new to the market.This is a critical issue for our selected target market of mothers.
The Value Proposition
Mothers With Attitude is uniquely positioned to deliver value to Mums. "Mothers With Attitude will provide great value personalised products that will become treasured items." In order to be able to deliver on this value proposition, we will utilise our background in theatre and writing which enables us to produce good quality work. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Bespoke Poetry, Personalised prints and gifts, courses for new mums market. We consider our key competitors to be: Woody and Florence, Cheryl Rawlings, Darwin and Gray.Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with woody and Florence etc by emphasising the personalised nature which means each product is unique and individual .
Key Strategies
Over the next 6 months our focus will be to open books for bespoke poems, produce and distribute complimentary products for Instagrammers and friends to begin spreading the word . This task will be undertaken in the context of our broader strategy to expand into offering services - personal growth, life coaching, business development etc aimed at new mums . These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Launch 3 products Acquire 200 bespoke customers Launch services
About this document
Bespoke Poetry, Personalised prints and gifts, courses for new mums Business Plan
This document was created by Stacey of Mothers With Attitude using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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