thepaintdrs.com 1 Page Business Plan
Overview
thepaintdrs.com has a clear business objective to develop, produce, promote and distribute paint contractor services. These services have been developed over 25 years with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
thepaintdrs.com has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as home improvement. This is a critical issue for our selected target market of home owners.
The Value Proposition
thepaintdrs.com is uniquely positioned to deliver value to home owners. "thepaintdrs.com will improve the look and value of your home inside and out." In order to be deliver on this value proposition, we 25 years of customer service. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the paint contractor market. We consider our key competitors to be: certa pro
< br />pyramid painters
< br />color my world. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with certa pro
< br />pyramid painters
< br />color my world by customer loyalty.
Key Strategies
Over the next 6 months our focus will be to implement large advertising campain. This task will be undertaken in the context of our broader strategy to have 2 vans and crews. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: obtain 200 customers hire 3 painters make 6 digits
About this document
paint contractor Business Plan
This document was created by Alan of thepaintdrs.com using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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