We Plan 1 Page Business Plan
Overview
We Plan has a clear business objective to develop, produce, promote and distribute Handmade stickers and planner accessories. These products have been developed over 1 month with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to launch a new product. Our growth path is clearly oriented around the addition of new products, the development of these new products and the subsequent marketing of these. It is understood that costs will be associated with product development and marketing and these have been allowed for in our budget.
The Customer
We Plan has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as difficulty emerging into the market and sticker cutting quality. This is a critical issue for our selected target market of planners.
The Value Proposition
We Plan is uniquely positioned to deliver value to Planners. "We Plan will provide high quality printed stickers in a quick turnaround time." In order to deliver on this value proposition, our unique family setup allows us to process orders quickly. This capability forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the stickers and planner accessories market. We consider our key competitors to be: GlamPlan, ScribblePrintsCo, Vintage Gypsy Road, other Etsy shops. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with GlamPlan, ScribblePrintsCo, Vintage Gypsy Road, other Etsy shops by sustaining quick turnaround time and new/different designs.
Key Strategies
Over the next 6 months our focus will be to create new sticker kits weekly and offer them for sale on Etsy. Market the products via social media and blogs. This task will be undertaken in the context of our broader strategy to increase customer base. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Launch Etsy store, First purchase, First 100 purchases.
About this document
Handmade Products - Stickers, Planner accessories Business Plan
This document was created by Amanda of We Plan using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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