Off Tap Entertainment 1 Page Business Plan

DJ, Promotional and Adult Entertainment Business Plan

Off Tap Entertainment 1 Page Business Plan

Overview

Off Tap Entertainment has a clear business objective to develop, produce, promote and distribute DJ, Promotional and Adult Entertainment services. These services have been developed over 2011 with a core focus on addressing the key customer problem and associated opportunities.

The Business Objectives

When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.

The Customer

Off Tap Entertainment has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as creating a fun and entertaining service depending on the requirements of the event. This is a critical issue for our selected target market of adults aged 18-40.

The Value Proposition

Off Tap Entertainment is uniquely positioned to deliver value to the local community. "Off Tap Entertainment will provide entertainment services of the highest quality at the best prices.." In order to be deliver on this value proposition, Off Tap Entertainment is all about customer satisfaction, we will not do an event before we know exactly what our client wants in the form of their entertainment hire, in the way of variety, style and theme. We are all about the details. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.

Competitors

We have a number of competitors within the DJ, Promotional and Adult Entertainment market. We consider our key competitors to be: Exotic Exposure.
< br />Novelty Imports.
< br />Atmosphere DJ Hire.
< br />Pinky's DJ Hire.
< br />Pooles of Music. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Exotic Exposure.
< br />Novelty Imports.
< br />Atmosphere DJ Hire.
< br />Pinky's DJ Hire.
< br />Pooles of Music. By creating the best priced entertainment packages combining together all our services to cater for unique events. Due to the fact the owner is a DJ himself and the promo models and the Adult Entertainers are supplied with everything they need by Off Tap Entertainment including costumes, toys and training. The cost of operations is alot less than if we contracted our events out to less professional performers like our competition is known to do.

Key Strategies

Over the next 6 months our focus will be to distribute Off Tap flyers to targeted local addresses. This task will be undertaken in the context of our broader strategy to establish Off Tap Entertainments custòmer base. We will also setup an Off Tap Entertainment marquee tent at the local markets. To establish dominant market presence and build our customer base even further. These strategies are a tactical implementation of our overall business goal as outlined above.

Milestones

Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Earn over $1000 doing DJ hire gigs and upgrading our equipment to take on more jobs. Develop several on-going gigs with licensed businesses for myself. Expand staff to a team of over 10 people. Have new dj's and entertainers in employment to cater for increase in demand of work. Establish on-going contracts keeping the companies total weekly incoming above $2500. Minimum of 5 nights a week solid bookings. Fill up 3 months worth of bookings in calender.

About this document
DJ, Promotional and Adult Entertainment Business Plan
This document was created by Douglas of Off Tap Entertainment using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.

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