L.A. Bronze Esthetics 1 Page Business Plan
Overview
L.A. Bronze Esthetics has a clear business objective to provide, promote, and distribute Skin Care products and services. These products and services have been developed over the last month with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire and retain new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
L.A. Bronze Esthetics has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as The need for improvement and education all areas of skin care health and beauty. This is a critical issue for our selected target market of men and women of all age ranges in the tanning community.
The Value Proposition
L.A. Bronze Esthetics is uniquely positioned to deliver value to men and women of all age ranges in the tanning community. "L.A. Bronze Esthetics will provide services to improve overall health and beauty of the skin and appearance." In order to deliver on this valued proposition, we provide multiple customized esthetic services in one location. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Skin Care market. We consider our key competitors to be: Moments Salon and Spa and Tranquility. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively because we are the only local Salon to offer tanning and skin care services in one location. By continuous education and personalized customer service we will ensure the growth and value of our business.
Key Strategies
Over the next 6 months our focus will be to Make sure staff is highly motivated and educated to promote our new addition of services and products. This task will be undertaken in the context of our broader strategy to expand our services and products to other L.A. Bronze locations. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Launch our Esthetics Department, obtain our 50 clients, and expand our services.
About this document
Skin Care Business Plan
This document was created by Bonnie of L.A. Bronze Esthetics using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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