Mthunzi Carports 1 Page Business Plan
Overview
Mthunzi Carports has a clear business objective to develop Aluminium carports, awnings, gutters products and services. These products and services have been developed over 8 months with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Mthunzi Carports has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as the need to provide quality aluminium products in the township market. This is a critical issue for our selected target market of middle class and GAP housing homeowners.
The Value Proposition
Mthunzi Carports is uniquely positioned to deliver value to middle class and GAP housing homeowners. "Mthunzi Carports will provide quality shade products that will enchance beauty and add value to your home." In order to be deliver on this value proposition, we we have a unique products and a special product design. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Aluminium carports, awnings, gutters market. We consider our key competitors to be: Sello's gutters
Smaller Steel carports and shadeport installers
Suntek . Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Sello's gutters
Smaller Steel carports and shadeport installers
Suntek by unique design of carports
quality of materials used
Pricing of products.
Key Strategies
Over the next 6 months our focus will be to appoint a sales team and do door to door campaigns . This task will be undertaken in the context of our broader strategy to launch a solar carports. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: To reach R 200,000 per month sales target Launch solar carports and structures Obtain 10% profitability
About this document
Aluminium carports, awnings, gutters Business Plan
This document was created by Thobeka of Mthunzi Carports using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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