ROI Direct Mail 1 Page Business Plan
Overview
ROI Direct Mail has a clear business objective to distribute Direct mail products. These products have been developed over 3 years with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
ROI Direct Mail has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Increase revenues in a predictable repeatable way with existing staff. This is a critical issue for our selected target market of Franchised Auto-dealerships.
The Value Proposition
ROI Direct Mail is uniquely positioned to deliver value to Franchised Auto-dealerships. "ROI Direct Mail will Increase sales volume and profit margins." In order to be deliver on this value proposition, we Proprietary demographic analysis and structured sales methodologies.. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Direct mail market. We consider our key competitors to be: Triauto
J & L Marketing. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Triauto
J & L Marketing by Deliverability
Sales process
Data analytical
Not just mail
.
Key Strategies
Over the next 6 months our focus will be to PR releases
New website
Install new prospecting plan
New lead generation
. This task will be undertaken in the context of our broader strategy to Hire outbound sales. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Launch outbound lead gen Acquire 10 new customers Launch new website
About this document
Direct mail Business Plan
This document was created by Mark of ROI Direct Mail using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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