the sustainable gardener 1 Page Business Plan
Overview
the sustainable gardener has a clear business objective to develop a comprehensive garden/property care service. These services have been developed over 4 years with a core focus on addressing the customers initial problem and then addressing associated opportunities.
The Business Objectives
To be uppermost in a property owners mind when they are looking for help around the property
The Customer
Those people who want the hard work done by somone else. Those people who do not have the right equipment for regular garden care and makeovers of the hard parts of a property. This is a critical issue for our selected target market of busy or elderly.
The Value Proposition
the sustainable gardener is uniquely positioned to deliver value to busy or elderly. "the sustainable gardener will undertake property care that encompasses all things beyond the house." In order to be deliver this, we believe the sharing of resources and seeing all the properties as one large estate. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the low impact gardening market. We consider our key competitors to be: Franchise operators and those people in the grey economy. We believe that we can compete effectively with Franchise operators and grey economy operators
by Relaxed approach and not time conscious.
Key Strategies
Over the next 6 months our focus will be to offer more services. This task will be undertaken in the context of our broader strategy of using more labour saving devices. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
The milestones that will be achieved over the next 2 years are: define new services; promote to existing customers and find a second gardener
About this document
low impact gardening Business Plan
This document was created by Graeme of the sustainable gardener using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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