Bierkeller Tavern 1 Page Business Plan
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Overview<![if !vml]>
<![endif]>Bierkeller Tavern has a clear business objective to develop, produce, promote and distribute exceptional food and drink products and services. These products and services have been developed over 1 year with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
As a key component of our growth strategy, we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to launch a new product. While our existing products have been useful for testing the customer problem, new products are required to fully capitalise on our business potential. Our growth path is clearly oriented around the addition of new products, the development of these new products and the subsequent marketing of these. It is understood that costs will be associated with product development and marketing and these have been allowed for in our budget.
The Customer
Bierkeller Tavern has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as the need for a trendy social setting catering to downriver's working class people.. This is a critical issue for our selected target market of working class downriver residents.
The Value Proposition
Bierkeller Tavern is uniquely positioned to deliver value to working class downriver residents. "Bierkeller Tavern will offer a high end food and beverage selection with a comfortable neighborhood atmosphere.." In order to deliver on this value proposition, our clean, trendy tavern features a friendly waitstaff educated in pairing our products to your tastes. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.Competitors
We have a number of competitors within the food and drinks market. We consider our key competitors to be: Niko's, Rosie O Grady's, BLB, Rumkin's, Oak Cafe. . Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Niko's, Rosie O Grady's, BLB, Rumkin's, Oak Cafe by training and product education, ambiance, cleanliness, seasonal features, Oktoberfest, trendy, lively, and comfortable atmosphere.
Key Strategies
Over the next 6 months our focus will be to remodel and open a German/American tavern with contemparary foods and craft beers.. This task will be undertaken in the context of our broader strategy to Establish the only sustainable annual Oktoberfest event in the downriver area. We will also grow TPP's catering business and clientele. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Established Annual Oktoberfest event, $700,000 in annual revenue, and an established catering reputation.
About this document
This document was created by Mark of Bierkeller Tavern using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
This document was created by Mark of Bierkeller Tavern using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
Kind Regards
Marcus Tarrant
Managing Director
Head Office:
PH: Australia (Head Office) +61 3 9005 9710
Level 1, 165 Cremorne St, Richmond Vic, Australia
International
United Kingdom +44 (020) 3290 3222
United States +1(415) 830 9079
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