Off The Hook Marketing 1 Page Business Plan

Generate local business leads Business Plan

Off The Hook Marketing 1 Page Business Plan



Overview
Off The Hook Marketing has a clear business objective to promote Generate local business leads services. These services have been developed over 3 months with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives

When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer

Off The Hook Marketing has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Get weekly emails and calls from exteremly hot and target leads. This is a critical issue for our selected target market of High dollar service providers.
The Value Proposition


Off The Hook Marketing is uniquely positioned to deliver value to High dollar service providers. "Off The Hook Marketing will Deliver a constant stream of customers to you on a regular business which multiplies your monthly investment." In order to be deliver on this value proposition, we Unlike most web marketing, the wok is already done. Leads are calling for your service now. They just need to be directed to your business. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors

We have a number of competitors within the Generate local business leads market. We consider our key competitors to be: The multitude of SEO and web marketing companies . Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with The multitude of SEO and web marketing companies by There is no waiting for results, or uncertainty wether you will increase your customer base. One low monthly fee will result in customers contacting you..

Key Strategies

Over the next 6 months our focus will be to Establish a presence on the web for a profitable market that gets at least 2-3 contacts per week.

Send every lead to a relevant company in that area. If none of the companies reply, reach out to each one. Focus in that locality until client is obtained.

After that, move in to next locality.. This task will be undertaken in the context of our broader strategy to Goal will be 12 clients in one or two market industries.

It's now time to expand to new markets and reanalyze business processes. Continually iterate to build efficiencies and maximize client value.

Consider hiring additional employees to offer add-on services to existing clients.. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones

Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Secure first client First 1,000 profit month 10 clients obtained
About this document
Generate local business leads Business Plan
This document was created by Ben of Off The Hook Marketing using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.

Plan your next project at http://www.chartgantt.com for the best excel gantt charts.