Kime Realty 1 Page Business Plan

Develop marketing plans; produce sales; promote services; distribute marketing materials Business Plan

Kime Realty 1 Page Business Plan



Overview
Kime Realty has a clear business objective to prospect to and acquire listing clientele. These services have been developed over 3 months with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives

When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer

Kime Realty has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as selling our client's home for the most money in 30 days or less. This is a critical issue for our selected target market of Listing prospects.
The Value Proposition


Kime Realty is uniquely positioned to deliver value to listing prospects. "Kime Realty will provide a marketing plan that creates a sale within 30 days at appraised value or higher." In order to be deliver on this value proposition, we utilize wide angle photography; our unique referral network; and local market expertise. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors

We have a number of competitors within the residential real estate market. We consider our key competitors to be: The Bittinger Team, Jeff Packer, & Jeff Glover. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Bittinger Team, Jeff Packer, Jeff Glover & Associates by our efficient systems, unique advertising, & quality of service.

Key Strategies

Over the next 6 months our focus will be to communicate effectively with our database. This task will be undertaken in the context of our broader strategy to increase our listing inventory. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones

Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: growing our listing inventory to 40 homes; adding a buyer specialist who's producing 40 sales per year; & a personal GCI of $400,000.
About this document
Develop marketing plans; produce sales; promote services; distribute marketing materials Business Plan
This document was created by Greg of Kime Realty using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.

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