Nile Gardens 1 Page Business Plan
Overview
Nile Gardens has a clear business objective to produce Restaurant services. These services have been developed over 0 months with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Nile Gardens has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as offer a different kind of food experience. This is a critical issue for our selected target market of The young up and coming crowd as well as the seasoned restaurant goers.
The Value Proposition
Nile Gardens is uniquely positioned to deliver value to The young up and coming crowd as well as the seasoned restaurant goers. "Nile Gardens will Provide delicious food with outstanding service in a relaxing atmosphere." In order to be deliver on this value proposition, we Over 35 years of restaurant experience and food preparation. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Restaurant market. We consider our key competitors to be: Ozone, My place, and Alsaaha. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Ozone, My place, and Alsaaha by Delicious qualty dishes not offered by anyone else.
Key Strategies
Over the next 6 months our focus will be to Set up the premesis. This task will be undertaken in the context of our broader strategy to Pay off start up loan and Open a second location. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Acquire customers Pay start-up loan Open second location
About this document
Restaurant Business Plan
This document was created by Susan of Nile Gardens using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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