WheelyHelpful 1 Page Business Plan
Overview
WheelyHelpful has a clear business objective to provide Disabled accessibility reviews for restaurants, hotels and attractions. This service have been developed with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
WheelyHelpful has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as The need to find disabled facilities. This is a critical issue for our selected target market of Disabled people.
The Value Proposition
WheelyHelpful is uniquely positioned to deliver value to Disabled people. "WheelyHelpful will Provide a service that improves the ease in finding accessible attractions." In order to be deliver on this value proposition, we Our service is designed entirely with disabled people in mind. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Disabled access reviews market. We consider our key competitors to be: TripAdvisor
LonelyPlanet
. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with TripAdvisor
LonelyPlanet
by Designed especially for disabled people.
Key Strategies
Over the next 6 months our focus will be to Promote the business using social media, press releases and other low cost promotional activity. This task will be undertaken in the context of our broader strategy to Expand to cover other countries. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Launch website Obtain 100 reviews Gain sponsorship
About this document
Disabled access reviews Business Plan
This document was created by Joanna of WheelyHelpful using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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