MOMMY'S REIGN DAY 1 Page Business Plan
Overview
MOMMY'S REIGN DAY has a clear business objective to develop, produce, promote and distribute products and services to make your baby shower a royal occasion . These products and services have been developed over a lifetime with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
As a key component of our growth strategy, we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
MOMMY'S REIGN DAY has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as the need to eliminate the anxiety of having a new baby by supplying the mother to be with what the new baby will need, as well as relieving some stress from the past 8/9 months by treating the mom to be like a queen on her "reign day"!. This is a critical issue for our selected target market of mothers to be.
The Value Proposition
MOMMY'S REIGN DAY is uniquely positioned to deliver value to mothers to be. "MOMMY'S REIGN DAY will allow the new mom to be carefree once their bundle of joy arrives! Lets make this event a way to take the weight off her shoulders!." In order to deliver on this value proposition, our team is filled with love and compassion that will allow working with us to be a pleasurable experience, not a stressful one!. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Mommy's Reign day market. We consider our key competitors to be: Event planners, however, this company specializes in the care and concern of pregnant women and we have a heart and soul for it!. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with all of the event planners out there, but we have an amazing ability to understand the needs of our clients on a personal level and this makes us a better company for it!
Key Strategies
Over the next 6 months our focus will be to treat every mom to be special! To be personable, caring and have the ability to empathize with the clients needs. This task will be undertaken in the context of our broader strategy of giving every mom to be and her family a lifetime of memories of that special day! These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: A positive overwhelming emotional response by the customer & family. Volunteering my services to those who may be less fortunate and to gain celebrity/high profile clientele!
About this document
Make your baby shower a royal occasion Business Plan
This document was created by Aishah of MOMMY'S REIGN DAY using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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