Quality Therapy, LLC 1 Page Business Plan
Overview
Quality Therapy, LLC has a clear business objective to promote Alternative Health & Wellness services. These services have been developed over 4 years with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
As a key component of our growth strategy, we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Quality Therapy, LLC has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem is they feel like they are not being heard by their healthcare professionals. This is a critical issue for our selected target market of patients who suffer from fibromyalgia, chronic pain and gut disorders.
The Value Proposition
Quality Therapy, LLC is uniquely positioned to deliver valuable fibromyalgia, chronic pain, and gut disorder. "Quality Therapy, LLC will provide both traditional and alternative treatment options for your medical conditions." In order to be deliver on this value proposition, we don't treat symptoms. Instead we listen to our patients and treat the root cause of their problems. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Alternative Health & Wellness market. We consider our key competitors to be: Massage therapist and doctors that refer to their therapist,. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with massage therapist and doctors that refer to their therapist, by allowing patients to take control of their healing.
Key Strategies
Over the next 6 months our focus will be to do 2 public speakings. This task will be undertaken in the context of our broader strategy to write an article and increase caseload to 8 patients a week. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Obtain 10 new customers, financially sustained income and launching consulting services.
About this document
Alternative health & wellness Business Plan
This document was created by Jennie of Quality Therapy, LLC using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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