Bizzy Bee 1 Page Business Plan
Overview
Bizzy Bee has a clear business objective to produce Honey and honey cosmetics products. These products have been developed over 3 months with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Bizzy Bee has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Edible, chemical-free skin care products for hypersensitive skin. This is a critical issue for our selected target market of Customers with skin problems.
The Value Proposition
Bizzy Bee is uniquely positioned to deliver value to Customers with skin problems. "Bizzy Bee will Provide a skin care solution that detoxifies, clears, cleans, nourishes, repairs skin using solely sustainable ingredients." In order to be deliver on this value proposition, we My education enables me to create products with scientifically evidenced positive effects on certain skin conditions. The ingredients I use are grown in a region which is free from genetically modified organisms. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Honey and honey cosmetics market. We consider our key competitors to be: Burts Bees
Dermalogica
Manukanatural
Manukadoctor
. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Burts Bees
Dermalogica
Manukanatural
Manukadoctor
by Unique formula
Sustainability
Unique in the region I am going to sell
.
Key Strategies
Over the next 6 months our focus will be to Go online, use social media, . This task will be undertaken in the context of our broader strategy to Open a shop, create a new product line. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Online business Obtain 200 customers Launch new product
About this document
Honey and honey cosmetics Business Plan
This document was created by Ulrike of Bizzy Bee using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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