Dr. Lahey's Garden & Landscaping 1 Page Business Plan
Overview
Dr. Lahey's Garden & Landscaping has a clear business objective to produce Full service gardening and landscaping products and services. These products and services have been developed over 14 years with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Dr. Lahey's Garden & Landscaping has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as A great opportunity is to expand on our list of full service season landscaping tomclients. This is a critical issue for our selected target market of Second homeowners in the Berkshires.
The Value Proposition
Dr. Lahey's Garden & Landscaping is uniquely positioned to deliver value to Second homeowners in the Berkshires. "Dr. Lahey's Garden & Landscaping will Excellent customer service and attention to detail; highly qualified staff." In order to be deliver on this value proposition, we Hands on approach, weekly emails updating work performed, experienced staff. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Full service gardening and landscaping market. We consider our key competitors to be: New England Landscape, O'Brien Landscape, Nearey Landscape, mike Bianco Landscape. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with New England Landscape, O'Brien Landscape, Nearey Landscape, mike Bianco Landscape by Attention to detail, great customer service, highly qualified staff.
Key Strategies
Over the next 6 months our focus will be to Move to a new location located next to Berkshire Organics. This task will be undertaken in the context of our broader strategy to Have a visible location for our landscape company. The area will nearly house mulch and 1 stone pile. Our equipment and vehicles will be,stored neatly behind the greenhouse. Aesthetics will be our primary focus. We will plant seasonal flowers around the base of the sign and be sure the area looks neat and inviting.. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Reach 500,000 in Landscape Sales Acquire 10 new seasonal contracts Be known as the best most comprehensive Landscape Company in the Berkshires after 3 years
About this document
Full service gardening and landscaping Business Plan
This document was created by Maureen of Dr. Lahey's Garden & Landscaping using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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