Dhruva 1 Page Business Plan

Dhruva is a healing ministry, that through extensive research has devoloped unique healing method's and technology that supports holistic well being and inner peace. Business Plan

Dhruva 1 Page Business Plan

Overview

We have a clear business objective to develop, produce, promote and distribute the technology of Dhruva through a healing ministry, that through extensive research has devoloped unique healing method's and technology that supports holistic well being and inner peace. products and services. These products and services have been in development for 15 years. with a core focus on addressing the key customer problem and associated opportunities.

The Business Objectives

When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers and grow the brand. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process and a recognised and trusted brand.

The Customer

Dhruva has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Through this research and exploration it was found that other service providers, are missing a comprehensive package, so offer ministry, but not training, or training but not ministry. It was also identified that many programmes are very costly. Dhruva is solid and comprehensive, meeting and addressing people where their needs lie. People in crisis as well as looking for answers, and underpins this with technology in the form of training, that is affordable for those in need. This is a critical issue for our selected target market of The Return of Inner Peace and that no one be excluded.

The Value Proposition

Dhruva is uniquely positioned to deliver value to The Return of Inner Peace. "Dhruva is a technology that can eliminate suffering in your life and leave you with lasting inner peace.." In order to be deliver on this value proposition, we Dhruva offers a balanced approach of service and training, that is based not on trying to be something other, but to bring you to the center of your true inner self that is peace. You discover, rather than strive for this state, it will not cost you all your savings, as others will.. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.

Competitors

We have a number of competitors within the field of healing ministry, that through extensive research has devoloped unique healing method's and technology that supports holistic well being and inner peace. market. We consider our key competitors to be: We all want lasting peace and an end to personal suffering. But many actually perpetuate this suffering with twisted thinking.
Many others will offer a way that may take years of effort and thousands of pounds, and can seem confusing and contradictory with little change. Dhruva is about discovering who you are and establishing this state of mind that leads to peace. Its a short and direct path. . Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with We all want lasting peace and an end to personal suffering.
Dhruva is about discovering who you are and establishing this state of mind that leads to peace. Its a short and direct path. Dhruva was born out of searching other traditions and methods and was created out of finding these others wanting.
Dhruva is so simply and natural that children get it very quickly. There are no demands made upon you or rules to live, what is fostered is a knowing of the natural goodness and intelligence of every human being. The way to describe Dhruva is a diamond in a block of ice. You can chip away at it or just put in in the light and warmth and it melts. Revealing the jewel that is you. .

Key Strategies

Over the next 6 months our focus will be to The launch of public Dhruva healing services to the public, along with professional counselling & mentoring sessions of (MTS) Mining the Spirit. This task will be undertaken in the context of our broader strategy to delvelop a network of centers. There is a book in development Real Love, Sacred Fire that will be ready for editing and publication by the end of the year. This will raise the profile of Dhruva and open the way to new products and technology to be shared with the public.. These strategies are a tactical implementation of our overall business goal as outlined above.

Milestones

Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: launch book and create a community that have membership. To create Dhruva seminary and have ministers, chaplains and teachers to establish centres in the towns and cities of need. To have a thriving community that meets the members needs through live and multi media events.

About this document
Dhruva is a healing ministry, that through extensive research has devoloped unique healing method's and technology that supports holistic well being and inner peace. Business Plan
This document was created by Dru of Dhruva using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.

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