Five Elements Martial Arts and Fitness Studios 1 Page Business Plan
Overview
Five Elements Martial Arts and Fitness Studios has a clear business objective to produce martial arts training services. These services have been developed over the past several years with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Five Elements Martial Arts and Fitness Studios has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as being restricted to spicific training times. This is a critical issue for our selected target market of school aged children.
The Value Proposition
Five Elements Martial Arts and Fitness Studios is uniquely positioned to deliver value to school aged children. "Five Elements Martial Arts and Fitness Studios will teach children respect for others, to avoid situations, and to be able to defend themselves if ever needed." In order to be deliver on this value proposition, we train in a fun atmosphere. At the same time concentrating on realistic situations.. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the martial arts training market. We consider our key competitors to be: Martial arts training within a 30 minute drive from each lication, and various fitness programs. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with There are a few martial systems around, however provide completely different training. by We train for real situations rather than for compition. We do not focus on flair training, but use stragities that will help the student. .
Key Strategies
Over the next 6 months our focus will be to open new locations of our own. We plan on upgrading equipment at current locations. This task will be undertaken in the context of our broader strategy to doubke the amount of locations that offer a wide array of martial arts and fitness programs.. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: attain two hundrent students have all locations with full function equipment and to have our own location for each school.
About this document
martial arts training Business Plan
This document was created by Rob of Five Elements Martial Arts and Fitness Studios using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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