Greenwood ventilation 1 Page Business Plan
Overview
Greenwood ventilation has a clear business objective to develop, produce, promote and distribute Domestic mechanical ventilation fans products and services. These products and services have been developed over 10 years with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow revenue. Rapid revenue growth is considered the most critical and measurable business goal. At this stage of our development, we consider this to be more important than profitability growth, although both are important long term objectives.
The Customer
Greenwood ventilation has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Air quality / condensation issues. This is a critical issue for our selected target market of Distributors / councils / domestic new build.
The Value Proposition
Greenwood ventilation is uniquely positioned to deliver value to Distributors / councils / domestic new build. "Greenwood ventilation will We offer a versatile range of domestic ventilation solutions from kitchen and bathroom intermittent fans to central extract and whole house heat recovery, including passive house accredited products. We also have a core range of passive ventilation products including the highest performing acoustic products available in the UK.." In order to be deliver on this value proposition, we It's quite a simple philosophy really... why would you install something that wasn't or couldn't even do the job is supposed to? This is why Guaranteed Installed Performance is a core principle of Greenwood Airvac. Amongst everything we really are more than a manufacturer and hold decades of experiences in Building Regulation compliance for new and existing homes, dealing with mould and condensation, landlords, tenants, installers, architects and more. Our approach is about ensuring performance is achieved first time and every time and we believe we add value right through the specification process from designing ventilation systems, designing products that are quick to set up and commission, providing competent person training and just being here to give advice.. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Domestic mechanical ventilation fans market. We consider our key competitors to be: Vent Axia, Xpelair, Envirovent, Titon, Vectaire, manrose, . Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Vent Axia, Xpelair, Envirovent, Titon, Vectaire, manrose, by Creating Value Added Ventilation
At Greenwood, regulation compliance, technical understanding and quality products are a given. We work in the domestic ventilation market and we know what is important to our customers to ensure all standards are met.
In the unending pursuit of developing the market, we are driven to take our offer to the next level, using new innovative technologies and continually listening to our staff and customers. With our ambitions, we aim to provide excellence in our field through focusing on 'value added ventilation'.
Silence, Style and Simplicity energizes everything that we do in our service delivery and product offer and is a true representation of our brand values. These three simple words create a concentration for our efforts both internally and externally and have resulted in areas of value that are noticeable, positive and significant in the domestic market.
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Key Strategies
Over the next 6 months our focus will be to Appoint sales manager. This task will be undertaken in the context of our broader strategy to Expand in new territory. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Awareness of product Contact my customer base Increase housing association / councils / developers and distributors
About this document
Domestic mechanical ventilation fans Business Plan
This document was created by Malcolm of Greenwood ventilation using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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