APM Walker Energy Services 1 Page Business Plan
Overview
APM Walker Energy Services has a clear business objective to develop, promote and install home heating services. These services have been developed over 3 months with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow revenue. Rapid revenue growth is considered the most critical and measurable business goal. At this stage of our development, we consider this to be more important than profitability growth, although both are important long term objectives.
The Customer
APM Walker Energy Services has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Improving home efficiency and heating system reliability. This is a critical issue for our selected target market of Home owners.
The Value Proposition
APM Walker Energy Services is uniquely positioned to deliver value to Home owners. "APM Walker Energy Services will Provide a high standard of service delivered with confidence ensuring satisfied customers." In order to be deliver on this value proposition, we simplify trade / customer relations using clear quoting systems and regular customer communication. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Home heating market. We consider our key competitors to be: Peter Patterson Heating, Horsham Boilers, Abbey Boilers, Dicksons Heating Engineers. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Peter Patterson Heating, Horsham Boilers, Abbey Boilers, Dicksons Heating Engineers by We work alongside APM Walker Building Services allowing us to offer a seamless comprehensive in house service when it comes to our larger projects.
Key Strategies
Over the next 6 months our focus will be to Acquire new qualifications and staff. This task will be undertaken in the context of our broader strategy to Expand our business to assist in satisfying our customers needs. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Self assessing/pricing website for boiler installations MCS accreditation Expand our team to include a breakdown/service engineer
About this document
Home heating Business Plan
This document was created by Dave Pritchard of APM Walker Energy Services using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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