Better lawn service 1 Page Business Plan
Overview
Better lawn service has a clear business objective to produce Lawn service and gardens services. These services have been developed over Just started with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Better lawn service has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Lawn and garden management. This is a critical issue for our selected target market of Land owners.
The Value Proposition
Better lawn service is uniquely positioned to deliver value to Land owners. "Better lawn service will Provide high quality lawn care in at a reasonable price." In order to be deliver on this value proposition, we have a low number of hands which means a lower cost to operate for me and a lower price for you. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Lawn service and gardens market. We consider our key competitors to be: Bozeman landscaping
Alpine landscaping. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Bozeman landscaping
Alpine landscaping by Lower prices.
Key Strategies
Over the next 6 months our focus will be to Post adds in papers.
Provide excellent service.
Fair starting prices. This task will be undertaken in the context of our broader strategy to Hire extra hands
Move into snow removal as well as lawns. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next year are: Aquire 20 customers Aquire 2 hands Pay any start up loans
About this document
Lawn service and gardens Business Plan
This document was created by Dylan of Better lawn service using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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