EGR LTD 1 Page Business Plan

Philips LED Lamps and Luminaires Business Plan

EGR LTD 1 Page Business Plan

Overview

EGR LTD has a clear business objective to promote the sales of Philips LED Lamps,luminaires and other lighting products. These products have been developed by Philips Lighting with a core focus on addressing the key customer problem of inefficient and short lifespan associated with existing lighting products.

The Business Objectives

As a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow and establish the use of Philips LED lighting as the first choice product across all lighting sectors in West Africa and Nigeria in particular. Whilst the Philips LED products range have been satisfactorily proven to solve customer problems cheaper products are required to fully capitalise on our business potential. Our growth path is clearly oriented around the exceptional benefits of these products, the development and sensitization of the market on these new products and the subsequent marketing of these. It is understood that costs will be associated with product development and marketing and these have been allowed for in our budget.

The Customer

EGR LTD operations is geared towards a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as low quality products,high maintenace and replacement costs as well high energy consumption costs against the background of existing high failure lamps. This is a critical issue for our selected target market of Homes,Hospitality,Corporate, Industrial and Outdoor lighting sectors.

The Value Proposition

EGR LTD is uniquely positioned to deliver premium value Professional lighting products and services to Consumer Homes,Hospitality,Coporate, Industrial and Outdoor lighting sectors of Nigeria. "EGR LTD will offer Philips LED Lamps and luminaires which delivers over 80% energy savings with up to and over 15 years guaranteed product lifetime." In order to deliver on this value proposition, We have a highly professional team with Philips Lighting University certified LED professionals as well as technical and product support from Philips lighting expertise. Philips Lighting are the global leaders with the most advanced LED Lighting technology and portfolio.. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.

Competitors

We have a number of mostly conventional lighting competitors within the Philips LED Lamps and Luminaires market. We consider our key competitors to be: General Electic,Osram ,Thorn lighting and a few low quality china lighting products. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with General Electic,Osram and a few low quality china lighting products by offering Premium LED Lighting products backed by Philips warranty.

Key Strategies

Over the next 6 months our focus will be to Develop the market by increasing awareness on product benefits and availability.. This task will be undertaken in the context of our broader strategy to Open more channels for new projects, retail sales,online sales and grow stock. These strategies are a tactical implementation of our overall business goal as outlined above.

Milestones

Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 1 years are: Get approval for Philips Lighting products on 3 big ticket projects ,Acquisition and sales of minimum stock value of 10,000 euros monthly, Increase online retail sales to minimum of 5000 euros monthly.

About this document
Philips LED Lamps and Luminaires Business Plan
This document was created by Kevin of EGR LTD using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.

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