Erase My Ache Massage 1 Page Business Plan
Overview
Erase My Ache Massage has a clear business objective to develop, produce, promote and distribute Massage Therapy services. These services have been developed over 5 years with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Erase My Ache Massage has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as relieve muscle pain without medicine or surgery. This is a critical issue for our selected target market of professionals and business owners.
The Value Proposition
Erase My Ache Massage is uniquely positioned to deliver value to professionals and business owners. "Erase My Ache Massage will bring pain relief to their homes or offices." In order to be deliver on this value proposition, we we make pain relief convenient with our extended hours of operations. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Massage Therapy market. We consider our key competitors to be: Massage Emporium, other independent massage therapists. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Massage Emporium, other independent massage therapists by We specalize in pain relief and we only provide mobile serives
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Key Strategies
Over the next 6 months our focus will be to Social media and livivg social. This task will be undertaken in the context of our broader strategy to Hire extra therapists. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: launch new service 150 new clients speaking engagments
About this document
Massage Therapy Business Plan
This document was created by Candace of Erase My Ache Massage using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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