RPM 1 Page Business Plan
Overview
RPM has a clear business objective to promote Polished Concrete Nationally services. These services have been developed over 1 year with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
RPM has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Service, response, cost (value). This is a critical issue for our selected target market of Retail chains.
The Value Proposition
RPM is uniquely positioned to deliver value to Retail chains. "RPM will National coverage with local service, single point of contact, standardized processes and pricing with predictable superior results.." In order to be deliver on this value proposition, we Created by Polishing contractors, run by polishing contractors, supported by polishing contractors - all of which are owners who have pride in what they have in their company and people, a high level of respect for the customer and their needs, a commitment to their reputation, all qualities you can not find in a regional 40 hour a week manager. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Polished Concrete Nationally market. We consider our key competitors to be: QuestMark, Retroplate, Diamatic and others. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with QuestMark, Retroplate, Diamatic and others by Response to ITB's with complete easy to read proposals, on time commitment to doing their project and meeting deadlines, response to issues and concerns when brought to fore and a superior maintenance and service warranty - they get a relationship with a committed partner in their success..
Key Strategies
Over the next 6 months our focus will be to Establish 6 national retail accounts by converting existing local regional account relationships into national opportunity for RPM members. This task will be undertaken in the context of our broader strategy to Establish 6 unique accounts.. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Convert 6 regional accounts into national ones Acquire 2 strategic alliance partners Complete licensing
About this document
Polished Concrete Nationally Business Plan
This document was created by Tim of RPM using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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