Production Trunk 1 Page Business Plan

Live event production Business Plan

Production Trunk 1 Page Business Plan

Overview

Production Trunk has a clear business objective to produce Live event production services. These services have been developed as a business for just over a year with a core focus on addressing the key customer problem and associated opportunities. However the talented team behind Production Trunk have had years of experience addressing many consumer issues.

The Business Objectives

When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.

The Customer

Production Trunk has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as the need to provide event production to and end client in budget and on time. This is a critical issue for our selected target market of event organisers & planners.

The Value Proposition

Production Trunk is uniquely positioned to deliver value to event organisers & planners. Production Trunk will provide a service that delivers world class design and professionalism to clients on a small budget and timescale. In order to be deliver on this value proposition, we use our low overheads, freelancers not receiving a salary and wealth of contacts. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.

Competitors

We have a number of competitors within the Live event production market. We consider our key competitors to be: Hot wax, Storm Productions and SRD Group. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Hot wax, Storm Productions and SRD Group by using our talented & experienced staff, that are all passionate about events.

Key Strategies

Over the next 6 months our focus will be on Mailing campaigns

- Hotels

- Wedding venues

- Small businesses

- Education Sector

- Supporting upcoming and emerging talent, events & venues

Answer all phone calls

Respond to all potential client emails

Undertake small hires (if profitable)

Be available for clients

Meet new clients. This task will be undertaken in the context of our broader strategy to Book one event a month

Purchase small hire stock

5 rentals or cross hires per month. These strategies are a tactical implementation of our overall business goal as outlined above.

Milestones

Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Re-Launch Brand Achieve 10 productions 1 new lead a day

About this document
Live event production Business Plan
This document was created by Dan of Production Trunk using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.

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