H.Y.P.E. Mentor/Athletics Group 1 Page Business Plan

Mental, emotional, physical development Business Plan

H.Y.P.E. Mentor/Athletics Group 1 Page Business Plan

Overview

H.Y.P.E. Mentor/Athletics Group has a clear business objective to develop Mental, emotional, physical development services. These services have been developed over 2 years with a core focus on addressing the key customer problem and associated opportunities.

The Business Objectives

When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.

The Customer

H.Y.P.E. Mentor/Athletics Group has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as A need for self confidence, self esteem, and self control. This is a critical issue for our selected target market of Aspiring youth and basketball players.

The Value Proposition

H.Y.P.E. Mentor/Athletics Group is uniquely positioned to deliver value to Aspiring youth and basketball players. "H.Y.P.E. Mentor/Athletics Group will I address the need for personal improvement on and off the basketball court thought using basketball to teach life skills." In order to be deliver on this value proposition, we We strive to develop relationships built on respect, trust, and caring with each individual we come in contact with. We work to help you, take yourself to the next level mentally, as well as physically.. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.

Competitors

We have a number of competitors within the Mental, emotional, physical development market. We consider our key competitors to be: Travel basketball teams, Boy & Girls Club, AAU Teams, personal trainers. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Travel basketball teams, Boy & Girls Club, AAU Teams, personal trainers by The personal trust we develop with each and every individual.

Key Strategies

Over the next 6 months our focus will be to Expand marketing area. This task will be undertaken in the context of our broader strategy to Acquire a training facility. These strategies are a tactical implementation of our overall business goal as outlined above.

Milestones

Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Obtain 35 new clients rx Obtain a facility to operate out of Help young players develop and make more out of the life the leadk

About this document
Mental, emotional, physical development Business Plan
This document was created by Isaac of H.Y.P.E. Mentor/Athletics Group using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.

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