Impact Events (uk) Ltd 1 Page Business Plan
Overview
Impact Events (uk) Ltd has a clear business objective to distribute Outdoor Activities products. These products have been developed over 13 months with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Impact Events (uk) Ltd has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Allows people to participate in outdoor activities within the local area. This is a critical issue for our selected target market of Children's Birthday Parties.
The Value Proposition
Impact Events (uk) Ltd is uniquely positioned to deliver value to Children's Birthday Parties. "Impact Events (uk) Ltd will provide unique outdoor parties for local children.." In order to be deliver on this value proposition, we have twelve years of experience in the field and plenty of return custom to gain feedback from. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Outdoor Activities market. We consider our key competitors to be:
Laser Quest
Action Tag Warfare
Palatine Sports Centre.
Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with
Laser Quest
Action Tag Warfare
Palatine Sports Centre
by value for money, experience, customer care, being independently run and our flexibility.
Key Strategies
Over the next 6 months our focus will be to begin a brand awareness plan in Blackpool, Fylde and Lancashire to raise the awareness of our presence .and business This task will be undertaken in the context of our broader strategy to later expand into other locations and use Whyndyke Farm as our base to those satellite sites. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: 2000 customers per annum, Clear all outstanding liabilities and to become a recognised brand in the local area.
About this document
Outdoor Activities Business Plan
This document was created by Callum of Impact Events (uk) Ltd using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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