Just Rich Clothing 1 Page Business Plan
Overview
Just Rich Clothing has a clear business objective to distribute self-motivational clothing products. These products have been developed over 11 months with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
As a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of people who support us and purchase our products. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Just Rich Clothing has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as the need for inspiring people through fashion. This is a critical issue for our selected target market of those who need inspiration.
The Value Proposition
Just Rich Clothing is uniquely positioned to deliver value to Those who need inspiration. "Just Rich Clothing will Provide products that keep individuals positive." In order to deliver on this value proposition, we are not only a positive brand but stylish too. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the self-motivational clothing market. We consider our key competitors to be: the different brands sold and promoted on Karmaloop, Ralph Lauren, and any new up-and-coming brand. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Karmaloop, Ralph Lauren, any new brand due to our unique designs and positive campaigns.
Key Strategies
Over the next 6 months our focus will be to release a new product every month. This task will be undertaken in the context of our broader strategy to attempt to get Just Rich Clothing into at least one store. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Launch a third product Obtain 125 Customers Get our brand into at least 1 store
About this document
Self-Motivational Clothing Business Plan
This document was created by Melvin of Just Rich Clothing using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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