Wilson Fire & Security Ltd 1 Page Business Plan

Fire and security detection systems Business Plan

Wilson Fire & Security Ltd 1 Page Business Plan

Overview

Wilson Fire & Security Ltd has a clear business objective to distribute Fire and security detection systems and services. These services have been developed over 1month with a core focus on addressing the key customer problem and associated opportunities.

The Business Objectives

When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers, In turn increasing our profitability and market share. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.

The Customer

Wilson Fire & Security Ltd has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as An easy to understand and use payment system. Affording everyone the opportunity to protect their family, friends, workplace and possessions. This is a critical issue for our selected target market of Small commercial and domestic clients.

The Value Proposition

Wilson Fire & Security Ltd is uniquely positioned to deliver value to Small commercial and domestic clients. "Wilson Fire & Security Ltd will Provide peace of mind to everyone, no matter the budget constraints." In order to be deliver on this value proposition, we Our unique pricing and ongoing services payments structure ensure that they meet almost everyone's budget. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.

Competitors

We have a number of competitors within the Fire and security detection systems market. We consider our key competitors to be: Adt, Chubb, T&D and AFA.
Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Adt

Chubb

T&d

Afa by Our lower overheads allow us to provide lower initial costs and ongoing service costs.

Key Strategies

Over the next 6 months our focus will be to Conduct an advertising campaign including web, published materials, local press and word of mouth. This task will be undertaken in the context of our broader strategy to Acquire 50 new monitored customers. These strategies are a tactical implementation of our overall business goal as outlined above.

Milestones

Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Target 5 new installs per week Have 50 monitored customers Sales to exceed £5k per month

About this document
Fire and security detection systems Business Plan
This document was created by Alan of Wilson Fire & Security Ltd using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.

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