Little Mamas tea room 1 Page Business Plan

Child friendly tea room Business Plan

Little Mamas tea room 1 Page Business Plan

Overview

Little Mamas tea room has a clear business objective to produce Child friendly tea room products. These products have been developed over 1 month with a core focus on addressing the key customer problem and associated opportunities.

The Business Objectives

When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.

The Customer

Little Mamas tea room has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Ask the customers what kind of tea and cakes they like. This is a critical issue for our selected target market of Mothers with young children.

The Value Proposition

Little Mamas tea room is uniquely positioned to deliver value to Mothers with young children. "Little Mamas tea room will To provide a safe and friendly place for mums to have an afternoon tea." In order to be deliver on this value proposition, we A place where young children can play while parents can relax and have a pot of tea and cake. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.

Competitors

We have a number of competitors within the Child friendly tea room market. We consider our key competitors to be: Sues cafe, tinas cafe, Morrisons cafe. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Sues cafe, tinas cafe, Morrisons cafe by We are a tea room, not a cafe and we hope to be child friendly so children can play .

Key Strategies

Over the next 6 months our focus will be to To gain customers for our new business we will print and deliver leaflets, ask the local schools to send home leaflets, get the local newspaper to do an article and the local magazine. . This task will be undertaken in the context of our broader strategy to Keep our existing customers by doing promotions and try a mother and baby morning once or twice a week, also keep up with the leaflets and magazine/newspaper articles. These strategies are a tactical implementation of our overall business goal as outlined above.

Milestones

Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Find the perfect setting Gain and keep the customers Make sure it works

About this document
Child friendly tea room Business Plan
This document was created by Alison of Little Mamas tea room using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.

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