Pond Yum 1 Page Business Plan

Health and Nutritional Products Business Plan

Pond Yum 1 Page Business Plan

Overview

Pond Yum has a clear business objective to develop, produce, promote and distribute Health and Nutritional Products products. These products have been developed over 5 years with a core focus on addressing the key customer problem and associated opportunities.

The Business Objectives

When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow profitability. It is critical that we balance revenue growth with the growth in our cost base. Whilst the desire for profitable growth may constrain our growth rate, it is more important that revenue growth in isolation.

The Customer

Pond Yum has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Promote healthy lifestyle. Bring complete nutrition to the average person including children.. This is a critical issue for our selected target market of Family, kids, athletes, and all health conscious individuals..

The Value Proposition

Pond Yum is uniquely positioned to deliver value to Family, kids, athletes, and all health conscious individuals.. "Pond Yum will In today's modern world making healthy food choices can be difficult. With most foods available for the busy individual being filled with artificial colors, flavors, and fillers. Add to this the many pesticides that contaminate our food supply. What we end up with is a situation where it can become a challenge to feed our bodies what we need. Real Nutrition. Join the algae revolution.." In order to be deliver on this value proposition, we Our unique patented processing techniques allow us to deliver a product vastly superior than that of our competition.. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.

Competitors

We have a number of competitors within the Health and Nutritional Products market. We consider our key competitors to be: E3


All producers of algae.. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with E3


All producers of algae. by Our unique processing.


As well as our unique organic products..

Key Strategies

Over the next 6 months our focus will be to Acquire funding.


Complete legal process.


Purchase equipment & supplies.


Improve packaging.


Develop marketing and branding.


Secure distribution.


Supply top quality product to meet demand.

. This task will be undertaken in the context of our broader strategy to Become profitable.


Secure distribution to a major distributor.


Build algae production facility.


Web site and online marketing campaign.. These strategies are a tactical implementation of our overall business goal as outlined above.

Milestones

Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Secure funding & Establish business model. Purchase equipment Profitability

About this document
Health and Nutritional Products Business Plan
This document was created by William of Pond Yum using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.

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