The Party Place 1 Page Business Plan
Overview
The Party Place has a clear business objective to produce children party services. These services have been developed over 1 month with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
The Party Place has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Hassle free parties. This is a critical issue for our selected target market of Parents.
The Value Proposition
The Party Place is uniquely positioned to deliver value to Parents. "The Party Place will provide a fun and hassle free party for children while adults relax with a cup of coffee and pastry.." In order to deliver on this value proposition, we provide numerous party themes and crafts to keep children interactive and happy. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Children party market. We consider our key competitors to be: The Jungle Party House and Pump It Up. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with The Jungle Party House and Pump It Up by showing that The Party Place pays great attention into detail, giving the party room a WOW factor at first glance. .
Key Strategies
Over the next 6 months our focus will be to Advertise through social media, print and radio. This task will be undertaken in the context of our broader strategy to Expand new themes and packages. Add cafe for parents. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Fill all weekend party slots Add weekday activities Fill cafe with repeating customers
About this document
Kid parties Business Plan
This document was created by Stephanie of The Party Place using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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