Caffe Latte 1 Page Business Plan
Overview
Caffe Latte has a clear business objective to develop, produce, promote and distribute Food and drink products and services. These products and services have been developed over 6 years with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow profitability. It is critical that we balance revenue growth with the growth in our cost base. Whilst the desire for profitable growth may constrain our growth rate, it is more important that revenue growth in isolation.
The Customer
Caffe Latte has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as The need to satisfy each and every customer. This is a critical issue for our selected target market of Business and families.
The Value Proposition
Caffe Latte is uniquely positioned to deliver value to Business and families. "Caffe Latte will Provide service and products that will keep customers coming back." In order to be deliver on this value proposition, we We value all of our customers and their needs, and pride ourselves on having the best coffee and food out there. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Food and drink market. We consider our key competitors to be: Starbucks
Costa Coffee. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Starbucks
Costa Coffee by Unique, professional and friendly environment that suits all kind of people from business to families.
Key Strategies
Over the next 6 months our focus will be to Open a new store in Birmingham City Centre, start new promotions to entice customers. This task will be undertaken in the context of our broader strategy to Expand by opening further stores throughout the West Midlands. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Launch new store Launch loyalty scheme Launch promotions
About this document
Food and drink Business Plan
This document was created by Chris of Caffe Latte using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
Plan your next project at http://www.chartgantt.com for the best excel gantt charts.
No comments:
Post a Comment