Bed & Breakfast Resort 1 Page Business Plan
Overview
Bed & Breakfast Resort has a clear business objective to develop, promote and distribute to our customers The Resort, its sesfood breakfast & lunch, river tours, trail walk , fishing tours.These products and services have been developed over 6 months with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to provide our customers with top class services thus increasing our customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Bed & Breakfast Resort has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Customer Services. This is a critical issue for our selected target market of Nature seekers, Holidayers..Weekend getawayers.
The Value Proposition
Bed & Breakfast Resort is uniquely positioned to deliver value to Nature seekers, Holidayers..Weekend getawayers. "Bed & Breakfast Resort will Provide a service that delivers to our customers everyday..." In order to be deliver on this value proposition, we Its location and the ability to deliver on all we have advertise. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the resort, sesfood breakfast & lunch, river tours, trail walk , fishing tours market. We consider our key competitors to be: B Beach house and GPBeach house and river tours.. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with B Beach house and GPBeach house and river tours. by Top class Facility, competitive Prices, Great Food..
Key Strategies
Over the next 6 months our focus will be to Appoint a marketing manager. This task will be undertaken in the context of our broader strategy to Expand into a new venture at the resort e.g. weekend live shows. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: launch new product Obtain 60 customers Expand Facility
About this document
resort, sesfood breakfast & lunch, river tours, trail walk , fishing tours Business Plan
This document was created by John of Bed & Breakfast Resort using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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